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That means players make purchases less frequently but in larger amounts. Glu has different strategy, building franchise games around media celebrities or other pop culture hits. After its success with the Kardashian game, the company sought out more stars such as Perry. Further deals will be forthcoming, CEO Niccolo de Masi told analysts last week. "Glu now has partnered with two celebrities with a combined social following of over 240 million, he noted. We intend to continue expanding upon our entertainment partnerships on an ongoing basis and have a number of later-stage discussions underway. I anticipate Glu titles having the support of over 400 million social channel followers by the end of 2016." The company is also planning to launch games based on the next James Bond movie and the upcoming "Terminator: Genesis" movie.